Desperate for Housewives?

Phil Harvey
The Philter
Phil Harvey, US Bureau Chief
5/19/2008



3:35 PM -- NEW ORLEANS -- Panasonic Corp. (NYSE: PC) chairman and CEO Yoshi Yamada said during the keynote panel here Sunday that tru2way technology will kill the set-top box: "The set-top box is going to disappear. It's function is going into the TV."

Then he said something that made a few of the female journalists in the press section roll their eyes. When describing how much easier it would be to get a full selection of cable TV programming and services just from the TV -- without requiring a set-top box -- he said: "This is especially good news for housewives."

Roll your eyes all you want. He's right.

Housewives (all stay-at-home parents, really) are the nerve center of the home and they're often too busy to sit and figure out complicated technology and TV menus that aren't intuitive.

They're not nerds. They don't care if something is a technology marvel. Channel up. Channel down. Search. Record. The housewives are right to demand that those choices should be featured on the largest buttons of every TV remote.

I think that's what Mr. Yamada was really saying, even if his choice of words was a little old school. If consumer electronics companies and their cable partners actually come through with tru2way and win with housewives, they've won the war.

— Phil Harvey, Editor, Light Reading

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