PALO ALTO, Calif. -- HP today announced a new line of open network switches for the data center that will provide Web scale organizations and service providers more flexibility and control of their data center networks to power cloud, mobile, social media and big data workloads.

HP’s new line of switches provides web scale customers with increased choice in open network environments and the ability to tune their data center networks to their requirements. The new network switches address customer needs with dedicated sales teams, choice of hardware and software, and branded switches that are backed by worldwide local support and services through HP Technology Services, enabling customers to streamline operations and reduce supply chain risk. These new products are among the first in the industry in the emerging new category of branded white box switches, known as brite box switches.

“The complexity of Web-scale workloads and increasing customer demands for network services are challenging the scalability and agility of cloud data centers,” said Antonio Neri, senior vice president and general manager, HP Enterprise Group. “Today’s announcement underpins our commitment to accelerate the adoption of open networks and provide offerings optimized for web-scale deployments that enable faster time to service.”

HP will deliver these new network switches to Web scale data center customers through partnerships with Accton Technology Corporation and Cumulus Networks.

HP Inc. (NYSE: HPQ)

Cumulus Networks