In response to the video-driven explosion in Internet bandwidth demand, 365 Data Centers is teaming with two local Nashville businesses to open an Internet exchange to the Music City on Tuesday.
The Nashville Internet Exchange, also known as NashIX, will open in 365's colocation facility in downtown Nashville, within reach of multiple fiber optic networks, and will target ISPs, businesses, content-delivery networks, research and educational institutions, all looking for more affordable Internet access.
By not requiring Internet traffic to be backhauled to Atlanta, Chicago, Dallas or Northern Virginia, 365 Data Centers claims to be speeding up access by four times and lower interconnection costs by 70%. It is part of the company's overall strategy to offer Internet connections in Tier 2 cities, in recognition of the growing demand for bandwidth driven by video.
"We are in the middle of a tremendous growth of the Internet and traditional legacy content distribution systems break down," says Keao Caindec, chief commercial officer for 365 Data Centers. "It's not good enough anymore to serve content from a handful of cities in the US to reach all of those very hungry subscribers. We view our carrier-neutral colo facilities as a perfect place to build media hubs and to serve as an exchange point for video providers, cloud providers and content providers."
Two local businesses that are longtime 365 customers, DevDigital and Peace Communications, are partnering with the data center company to open the exchange.
Over-the-top video content is driving much of that bandwidth growth, and the drive to offer gigabit access services is also contributing, Caindec says, noting that Google Fiber Inc. has announced Nashville as one of its expansion cities. But many commercial interests, particularly education and research institutions, the healthcare segment and the music industry, are making the Tennessee city a prime target for 365's expansion.
That expansion will include several more Tier 2 locations this year, he says, as 365 continues to build out data centers in its colocation sites, most of which are in downtown locations for more convenient access. Its investment in Nashville includes space, upgraded power, the addition of three new diverse fiber entrances into its colo space for redundancy and network switching equipment and engineering.
— Carol Wilson, Editor-at-Large, Light Reading