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CTIA Update: Day 2 at CTIA E&A

SAN FRANCISCO -- CTIA ENTERPRISE & APPLICATIONS 2010 -- Welcome to the second day of CTIA, where simplicity and software matter.

Here's a quick run through the headlines that have emerged since our last update:
  • Sprint simplifies the app trap. Sprint Corp. (NYSE: S) has created a new way for consumers to download packs of applications that fit their lifestyle. Its new scheme, called "Sprint ID", has some interesting implications for the businesses and brands that would have previously sought a mobile presence by becoming a mobile virtual network operator (MVNO). Here's a rough look at the ID packs, from Phone Scoop:

  • Android is big on business. Apple's iPhone franchise is the dominant smartphone platform. But Android is proving to be more versatile. It's hard to say otherwise at a show when Moto Unleashes 7 New Androids. Senior Reporter Sarah Reedy gives us a roundup of Android-related announcements in her blog.

  • Do we have too much choice? It's interesting that as the world moves on from regulated monopolies to more of a capitalist free-for-all, some start wondering whether all this innovation is really helping simplify our lives and make us more productive. Sybase Inc. CEO John Chen noted on Wednesday: "There's too many ways of doing the same thing." Poor grammar aside, he's got a point, as the industry can't seem to get the right amount of regulatory structure and basic communication going to help solve some of the most fundamental problems. (See CTIA 2010: Sybase, CTIA Trash-Talk Regulation.)

Coming up later today: We'll have coverage of the big keynote session hosted by InformationWeek's own Big Bob Evans and starring execs from Western Union, UPS, and HealthSouth. If you can't wait until then, we've got a preview right here:

Here are some other big headlines from the past 24 hours. Read up so you can impress your friends with your ability to keep tabs on three floors of activity without even leaving the hotel WiFi lounge:

— Phil Harvey, Editor-in-Chief, Light Reading

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