2:20 PM -- Dear public relations professionals,

Hello. How 'bout that ride in? I guess that's why they call it Sin City.


OK, well, I wanted to give you a brief overview of how Light Reading is covering CTIA this year. This should help you figure out how, when, and how often to contact us. And it should help put your minds at ease when we don't call you back.

Who's going?
First of all, the folks going to CTIA for Light Reading this year are me-self, Dan Jones, and Carol Wilson. Michelle Donegan, in London, will be helping us spot news stories and catch late-breaking stuff that falls through the cracks.

What are you covering?
Dan's going to be covering all things LTE, mostly talking to the big operators at the show. Carol will be hosting two policy-related panels at CTIA on Wednesday, March 24. One on Tower Advocacy at 1:00 p.m. and one on the policy implications of Deep Packet Inspection at 3:30 p.m. I'll be talking to operators and content folks about mobile video, mobile payments, and applications, as well as trying to sort out whether mobile networks really do have a capacity crunch. Michelle will be on femto-watch from afar. And all of the editors in Vegas will be looking over the latest handsets and popping in on the big keynotes and press conferences.

How can I get your show coverage?
Each day we'll be sending out an email newsletter recapping all the day's stories and all the show announcements we think our audience will really want to see. To get that newsletter, please click here and let us know where to send it. You can also keep tabs on our coverage by viewing our mobile edition, which works on just about any phone imaginable. We'll be blogging a lot, too, so watch this page for updates, or plug this RSS feed into your reader.

Can I meet your editors?
Want to meet us in person? You can. Our editors will be at this nightclub from 6:30 p.m. to 9:00 p.m. on Tuesday, March 23. The first hour will be a speed-dating thing that is open to the 30 companies that have arranged for three minutes of dedicated one-on-one time with three of our analysts and editors. If you want to be in that group of 30, there are still a few slots left. If no, come from 7:30 p.m. to 9:30 p.m. and let's have a drink. RSVP to this address and you can reserve your spot. Watch this video if you're still fuzzy on the concept.

Can you publish my client's press release?
Want us to run your company's press release? We do, too, but only if it seems to be something that is of interest to the Light Reading audience. Send it, in plain-text only, to [email protected], with the words "CTIA Newswire" in the subject line. If it has an embargo date and time, please make sure they are clearly indicated. For the purposes of this show, we'll honor embargos so that folks can get their stuff to us as early as possible. Like right now.

What if you didn't run my client's press release?
There's a good chance we might cover it a bit later, when we recap a wide variety of products that are released at this year's show. Just as he did at Mobile World Congress, our contributor Tim Hills will be assembling a New Product Recap so that readers can get a glimpse of what was new at the show, in a handy, organized format. (See MWC 2010: New Product Recap for a sample of the format.)

Will LRTV be at CTIA 2010?
Yes, and we're setting up interviews with service providers and other interesting companies. Contact [email protected] if you have someone we should point a camera at.

Any other questions?

— Phil Harvey, Editor-in-Chief, Light Reading

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