The wireless association is holding CTIA Enterprise & Applications -- its second major mobile show of the year -- in San Francisco next week. Pre-show seminars start next Tuesday, while the show proper runs from Sept. 6-8.
The CTIA is heavily pushing the emergence of a robust mobile enterprise sector at this year's show. "Enterprise is happening and people are taking it very seriously," says Rob Mesirow, VP of operations at the CTIA.
In particular, the CTIA says the show will touch on topics like:
- The evolution of mobile money applications in the US
- Smart grid
- Mobile medical developments
- Cloud computing
- Android in the enterprise
- The Connected Car
In fact, he claims that there is a major desire on the business side of the fence for tablets and enterprise-related apps. Government agencies, especially, are "very keen on tablets," Mesirow says.
Verizon Wireless 's CEO Lowell McAdam will be one of the major keynote speakers at the show. McAdam is due to take over as CEO of Verizon Communications Inc. (NYSE: VZ) from Ivan Siedenberg next year. (See Verizon Lines Up Seidenberg's Successor.)
The focus at the show, however, will be Verizon's next-gen wireless broadband network. "He’s going to be talking about 4G and LTE deployments a lot," Mesirow explains.
The trade body is also happy to have Derrick Kuzak, group VP of global product development at the Ford Motor Company, take the podium on the final day of the show. Kuzak will be talking up the benefits of "connected car" technology.
Pavilions at the show this year include:
- Launch Pad (for early-stage startups)
- M2M Zone
- mCommerce Pavilion
- Mobile Applications Pavilion
- Mobile Cloud Computing Pavilion
- Telecom Council Innovation Showcase
- Wireless Dealer Expo
- Wireless Health Pavilion
LR Mobile, meanwhile, will be at the show all week to bring you a daily snapshot of happenings at one of the more important wireless events of the year.
— Dan Jones, Site Editor, Light Reading Mobile