But we are grateful to Hutchison 3G UK Ltd. for making us smile over our full English breakfast as it unveiled the visuals to go with its global name (see 3 at Last, 3 at Laaast!).
So what does this logo look like? Well, the "vibrant inside" comes in six different colors -- blue, green, orange, red, violet, and yellow. We were particularly taken by the violet, which appears below. It reminds us of something, but we're not sure what...
Now that you've been visually assaulted, here are a few of our favorite gems from today's press release:
Although we kinda understand what Hutch is trying to achieve here, maybe the consumer research should have included exposure to the branding literature, just to check whether people laughed or were confused. Unstrung hopes the services are of a higher standard.
— Ray Le Maistre, European Editor, Unstrung