- AdBrite Opens Up Inventory With OTX
Adbrite launches OTX, the American Idol of the ad world.
- Last.fm: Free Music Boosts Sales
Last.fm's sales strategy defies Mom's old proverb about the milk and the cows: Consumers buy 119 percent more CDs and downloads even though they're getting music streamed for free.
And in News Bits today, Contentinople reports on the Yahoo/Google ad deal, Blockbuster's new in-development set-top box, and IAC's batch of new niche sites.
— Frank Smith, Production Editor, Contentinople