AdMob will provide mobile ads for delivery through BUZmob, Contec's mobile publishing service

August 15, 2007

1 Min Read

VANCOUVER -- Contec Innovations (TSX-V: BUZ), a provider of mobile software and services, today announced an agreement whereby AdMob, the world’s largest mobile advertising marketplace, will provide mobile ads for delivery through BUZmob™, Contec’s mobile publishing service. BUZmob provides news agencies, media companies, blog platforms and social networks with a simple, web-based solution for mobilizing and delivering content to mobile users on any device, on any network, anywhere.

“We are delighted to be working with an industry leader and market innovator to enable our publisher partners to monetize their newly-mobilized content,” said Don Lay, Contec President & CEO. “AdMob’s tools make it easy for us to effectively deliver, manage, and track mobile ad traffic for our numerous publisher partners,” Lay added.

BUZmob enables web publishers to become mobile publishers in minutes. In doing so it enables mobile advertisers to place more ads with more publishers. Together with AdMob, Contec provides its publishers with mobile monetization services, transforming mobile publishing from an expense to a revenue opportunity. AdMob serves over one billion ad impressions per month, bringing together over 2,000 mobile web site publishers with hundreds of brand and direct response advertisers.

“We are happy to see an innovative new service like BUZmob delivering a solution to quickly mobilize Internet content,” commented Niren Hiro, AdMob’s VP of Business Development. “Content is a critical component in the growth of the mobile Internet, and AdMob is proud to provide publishers with a mechanism for monetization and discovery.”

Contec Innovations Inc.

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