Momac Takes Mobistar's CRM to the Cloud

Belgian operator launches new mobile portal powered by Momac’s cloud-based platform

March 14, 2011

1 Min Read

ROTTERDAM, The Netherlands -- Momac recently joined forces with Mobistar to develop a comprehensive mobile portal, providing a cloud-based solution to the operator’s expanding activity needs. The new portal integrates the client’s CRM system, significantly enhancing end-user experience via an exceedingly personalised set of services and offerings.

“The managed service results in a cutting-edge portal with much more flexibility, easily upgraded, with direct impact on sales and customer satisfaction,” says Benoit Berthelot, Mobistar’s Portal Product Manager.

Thanks to mvolve, Mobistar can now transform customer data into a marketable asset by penetrating its CRM systems and tailoring content and offers to individual end-users. To further its consumer-centric service, integration of Mobistar self-care services are on the horizon.

The innovative mvolve platform is a wholly integrated solution giving customers total control over their mobile assets while offering comprehensive support of HTML5, rich-media styling and content device adaptation that create exciting mobile front-ends and user interfaces. Advanced mvolve self-care functionalities allow customers to independently manage their accounts, and deep integration with social networks leverage the user social graph, driving page impressions and visitor retention.


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