Customer DVR demands call for cloud DVR storage, providing benefits for service providers and consumers, says Heavy Reading Cable Industry Insider

June 11, 2013

2 Min Read

BOSTON -- Consumers are demanding more DVR storage, making cloud DVR a new, attractive option for service providers and consumers, according to the latest report from Heavy Reading Cable Industry Insider (www.heavyreading.com/cable), a subscription research service from Heavy Reading (www.heavyreading.com).Cloud DVRs Are Willing & Able to Move TV Outside the Box examines the cloud DVR market, analyzing the most lucrative users of cloud DVR, as well as discussing drivers and challenges in the industry. It includes a comparative analysis of several cloud DVR solutions, and it examines the geographic landscape of the market and details trends that will likely occur in the industry over the next 18-24 months.For a list of companies covered in this report, http://twimgs.com/audiencedevelopment/LRHR/PDFS/cii0613_2_companies.pdf"In a recent survey that measures consumer interest for technology, researchers found that 68 percent of people have had to delete content on DVRs because they didn't have enough storage space to add additional recordings," notes Denise Culver, research analyst with Heavy Reading Cable Industry Insider and author of the report. "Despite all the patent filings and hints that something different is about to occur in the DVR space, though, service providers are hesitant to draw much attention to their plans."There is little doubt that cloud DVR technology will be the way for consumers to interact with TV programming in the future, Culver says. "However, the future remains unclear on just how quickly it will happen and what the final product offering will be," she continues. "Consumers are demanding the ability to watch TV and other content whenever and however they choose. And as consumers become more tech-savvy and purchase new types and kinds of devices that are TV-capable, they will demand service in all the formats they can imagine."Key findings of Cloud DVRs Are Willing & Able to Move TV Outside the Box include the following:

  • Service providers and vendors should be focused on illustrating how cloud DVRs help consumers and businesses, benefit advertisers and enable broadcasters and others to grow revenue from DVR use.

  • More than 10 percent of all TV usage takes place using a DVR today.

  • For many homes, DVRs are connected to more than one TV, making the cost of hardware a major pain point with service providers.

  • The legal battle over the digital rights for video content and piracy issues continue to plague the cloud DVR space.

  • Today's DVR users want the ability to watch any of their recorded content from anyplace and on any format, including phones and tablets.Cloud DVRs Are Willing & Able to Move TV Outside the Box is available as part of an annual subscription (six issues) to Heavy Reading Cable Industry Insider, priced at $1,595. Individual reports are available for $900.To subscribe, or for more information about Heavy Reading Cable Industry Insider, please visit: www.heavyreading.com/cable. For more information about other Heavy Reading Insider research services, please visit: www.heavyreading.com/research.Heavy Reading

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