BT: Carriers Should be Cloud Orchestrators

Telcos should try to compete with, not work with, cloud services players, believes BT Global Services executive

June 20, 2011

2 Min Read
BT: Carriers Should be Cloud Orchestrators

SINGAPORE -- CommunicAsia 2011 -- Telecom operators shouldn't bother trying to build an exhaustive suite of cloud services in an effort to compete with the likes of Amazon.com Inc. (Nasdaq: AMZN), Microsoft Corp. (Nasdaq: MSFT) and Salesforce.com Inc. , but instead make the most of their strengths as network operators to enhance the cloud services ecosystem, a BT Global Services executive stated here today.

Addressing delegates at the CommunicAsia conference here in Singapore, Sean Bergin, head of global telecom markets for Southeast Asia at BT Global Services, said "competing head-to-head" with cloud services specialists "is pointless." Telcos, while able to develop and offer certain services themselves, such as virtual data center, managed SIP-based communications and videoconferencing offerings, should look at aggregation models that play to their infrastructure strengths. (See BT Boasts Biggest Financial Cloud, A Straight Look at BT's Vertical Clouds, BT Adds to Cloud Offering and BT, Cisco Claim Cloud Coup.)

He noted that telecom operators are ideally placed to capitalize on the service delivery aspects that their networks can enable and build in the levels of security that enterprise CIOs are looking for from their cloud services providers.

With that in mind, BT sees a future for itself as a "cloud orchestrator," pulling together its own cloud services with those from third parties, such as Amazon and Microsoft, to provide a single point of contact and strict service level agreements (SLAs) for enterprise users. "CIOs need consistent service management" across their multiple cloud services and that's the sort of offering a telecom operator can provide.

Bergin noted that BT has already developed such a cloud services package and has a prototype service in proof-of-concept trials with a number of customers.

— Ray Le Maistre, International Managing Editor, Light Reading

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