Bharti, Cisco Host Contact Centers

Consortium aiming for 5,000 ports in first year from its foray into contact center services market

June 18, 2010

1 Min Read

NEW DELHI -- A consortium of Bharti Airtel, Cisco, and Servion today announced their foray into the Indian hosted Contact Center services market valued at USD 50 Million with the launch of India’s first ‘customizable’ hosted Contact Center services. This hosted Contact Center solution for large, medium, and small enterprises offers freedom from technology obsolescence, capital investments, and continuity challenges while leveraging the capability to customize the solution based on business requirements. The consortium targets acquiring 5000 ports / seats in the first year.

Improving customer service and cutting costs are everlasting business goals, regardless of the economic climate. With capital expense budgets shrinking, organizations are seeking innovative approaches to achieve these goals. Hosted Contact Center solutions offer access to technology without having to buy software licenses, hardware, building infrastructure, and dedicating IT resources to implementing, maintaining, and upgrading the technologies. That can mean plenty of cost savings and flexibility. Hosted Contact Center solutions are faster and less expensive to implement than customer premise-based Contact Centers, and require no ongoing capital equipment or maintenance fee investment.

On this initiative, Mr. Milan Rao, CEO, Enterprise Services - Bharti Airtel, said “We are very happy to partner with Servion and Cisco. This alliance is in line with our philosophy to partner with industry leaders. We are committed to offer state-of-the-art solutions that enhance productivity and minimize costs for our customers. There is a great potential for Call Center solutions over a hosted platform as it promises huge benefits for enterprises across different verticals”.

Bharti Airtel Ltd. (Mumbai: BHARTIARTL)

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