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Airtel and Google Cloud are targeting India's growing cloud and generative AI market with solutions for enterprises.
India's second-largest service provider, Bharti Airtel, has teamed up with Google Cloud to provide cloud solutions for the country's enterprises. The collaboration will allow Airtel to offer a range of cloud-managed services to its existing customer base of over 2,000 large enterprises and a million medium and small businesses.
Airtel will use Google Cloud's generative AI abilities to improve its customer experience and enhance the efficiency of its internal processes. The two companies will also work on a joint marketing strategy for cloud solutions.
"As India accelerates its digital transformation, cutting-edge cloud and AI solutions will be at the heart and center of this change. We are happy to partner with Google Cloud and jointly address this market opportunity with secure and scalable cloud solutions for government, enterprises and emerging businesses," said Gopal Vittal, managing director and CEO of Bharti Airtel.
"Through this partnership, we aim to explore and build transformative solutions that can enhance Airtel's customer experiences," said Thomas Kurian, CEO of Google Cloud.
Airtel has also developed an Internet of Things (IoT) solution for the utility sector that leverages Google Cloud AI services.
The two companies will also develop AI and machine learning (ML) offerings that will be trained on Airtel's large data set. In the press release, they state that "these solutions include geospatial analytics solutions with location intelligence for trend-spotting, predictive capabilities, market assessment, site selection, risk management, and asset tracking; voice analytics solutions for conversational applications trained across languages; and marketing technology solutions."
Airtel has set up a managed services center in the city of Pune, where more than 300 people are being trained on Google Cloud services.
The Indian cloud market is growing exponentially, with businesses looking to migrate their IT infrastructure as part of a digital transformation. According to IDC, the Indian public cloud services market is set to grow with a CAGR of 23.4% from 2022 to 2027. Indian enterprises are also trying to increase their investment in generative AI to optimize their operations and reduce their expenditure.
Indian telcos are forming partnerships with global cloud providers, such as Google Cloud, to offer enterprises cloud solutions. For example, Reliance Jio, the country's biggest telco, has a partnership with Microsoft to offer Microsoft Azure services to Indian businesses.
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