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Cisco's Pure Digital Looks to Expand Overseas

Light Reading
LR Cable News Analysis
Light Reading
9/25/2009

Cisco's plan for its Pure Digital Technologies subsidiary, makers of the famous Flip camera, includes a strategy to aggressively push its Flip cams and its FlipShare video service overseas, Contentinople has learned.

A few days ago, Contentinople broke the news that Cisco's Pure Digital Technologies (PDT) group was looking for a new vendor to provide the backend infrastructure for FlipShare. Since then, we've obtained a copy of the request for information (RFI) Cisco sent out to prospective bidders for Pure Digital's business.

The RFI, issued on Aug. 20, seeks a third-party vendor to provide "cloud-based video management" for the service. Pure Digital is looking for a vendor that can handle the ebbs and flows associated with user-generated content (UGC), including the ability to support popular viral content through edge caching, while also economically serving long-tail content.

Vendors are being asked to provide evidence of service uptime and the ability to scale. They also must show 99.99 percent availability and the ability to meet aggressive scaling requirements, including the ability to handle 50,000 and 100,000 video uploads and transcodes a day, as well as 500,000 to 1 million video views a day.

Then it gets more interesting.

To find out how, see the full story at Contentinople.com.

— Ryan Lawler,
Contentinople

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