& cplSiteName &

Chrome Cuts: Refurb Apple TVs Drop to $75

Dan Jones
LR Cable News Analysis
Dan Jones, Mobile Editor

Apple Inc. has cut prices on refurbished versions of its set-top box following Google's introduction of a cheaper rival in the streaming TV market.

Apple has started to sell refurbished Apple TVs for $75 via its online store. The boxes typically sell for $99.

Google broke price barriers with its introduction of the $35 Chromecast streaming dongle on July 25. The device plugs directly into the HDMI port on a TV and streams Netflix video and more over Wi-Fi. Users can use a Chrome browser, Android or iOS device as a remote control. (See Chromecast Gives Google a Home Run.)

There's no official word on how Chromecast sales are fairing yet. The early indications, however, appear to indicate that the product is a hit.

If Apple is keeping a wary eye on its new streaming TV rival the same is likely also true of the cable companies. Many commentators are already wondering how many new cord-cutters could be empowered by Google's little dongles.

— Dan Jones, Site Editor, Light Reading Mobile

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
User Rank: Light Sabre
8/5/2013 | 5:57:33 PM
re: Chrome Cuts: Refurb Apple TVs Drop to $75
Also, did anyone manage to grab one of these? They were sold out everywhere by the time I started to look for one.
User Rank: Light Sabre
8/5/2013 | 3:22:00 PM
re: Chrome Cuts: Refurb Apple TVs Drop to $75
How do the cable companies battle against this? If its not Chromecast then something is coming along to enable widespread cord-cutting. Is it time to get serious about ala carte channel offerings?
Featured Video
From The Founder
John Chambers is still as passionate about business and innovation as he ever was at Cisco, finds Steve Saunders.
Flash Poll
Upcoming Live Events
June 26, 2018, Nice, France
September 12, 2018, Los Angeles, CA
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 17, 2018, Chicago, Illinois
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
NFV Is Down but Not Out
Iain Morris, News Editor, 5/22/2018
Trump Denies ZTE Deal, Faces Senate Backlash
Dan Jones, Mobile Editor, 5/22/2018
What VeloCloud Cost VMware
Phil Harvey, US News Editor, 5/21/2018
5G in the USA: A Post-BCE Update
Dan Jones, Mobile Editor, 5/23/2018
Vanquished in Video, Verizon Admits OTT Defeat
Mari Silbey, Senior Editor, Cable/Video, 5/23/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed