& cplSiteName &

Chrome Cuts: Refurb Apple TVs Drop to $75

Dan Jones
LR Cable News Analysis
Dan Jones, Mobile Editor

Apple Inc. has cut prices on refurbished versions of its set-top box following Google's introduction of a cheaper rival in the streaming TV market.

Apple has started to sell refurbished Apple TVs for $75 via its online store. The boxes typically sell for $99.

Google broke price barriers with its introduction of the $35 Chromecast streaming dongle on July 25. The device plugs directly into the HDMI port on a TV and streams Netflix video and more over Wi-Fi. Users can use a Chrome browser, Android or iOS device as a remote control. (See Chromecast Gives Google a Home Run.)

There's no official word on how Chromecast sales are fairing yet. The early indications, however, appear to indicate that the product is a hit.

If Apple is keeping a wary eye on its new streaming TV rival the same is likely also true of the cable companies. Many commentators are already wondering how many new cord-cutters could be empowered by Google's little dongles.

— Dan Jones, Site Editor, Light Reading Mobile

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
User Rank: Light Sabre
8/5/2013 | 5:57:33 PM
re: Chrome Cuts: Refurb Apple TVs Drop to $75
Also, did anyone manage to grab one of these? They were sold out everywhere by the time I started to look for one.
User Rank: Light Sabre
8/5/2013 | 3:22:00 PM
re: Chrome Cuts: Refurb Apple TVs Drop to $75
How do the cable companies battle against this? If its not Chromecast then something is coming along to enable widespread cord-cutting. Is it time to get serious about ala carte channel offerings?
Featured Video
Upcoming Live Events
September 17-19, 2019, Dallas, Texas
October 1-2, 2019, New Orleans, Louisiana
October 10, 2019, New York, New York
October 22, 2019, Los Angeles, CA
November 5, 2019, London, England
November 7, 2019, London, UK
November 14, 2019, Maritim Hotel, Berlin
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events