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Chrome Cuts: Refurb Apple TVs Drop to $75

Dan Jones
LR Cable News Analysis
Dan Jones, Mobile Editor
8/2/2013
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Apple Inc. has cut prices on refurbished versions of its set-top box following Google's introduction of a cheaper rival in the streaming TV market.

Apple has started to sell refurbished Apple TVs for $75 via its online store. The boxes typically sell for $99.

Google broke price barriers with its introduction of the $35 Chromecast streaming dongle on July 25. The device plugs directly into the HDMI port on a TV and streams Netflix video and more over Wi-Fi. Users can use a Chrome browser, Android or iOS device as a remote control. (See Chromecast Gives Google a Home Run.)

There's no official word on how Chromecast sales are fairing yet. The early indications, however, appear to indicate that the product is a hit.

If Apple is keeping a wary eye on its new streaming TV rival the same is likely also true of the cable companies. Many commentators are already wondering how many new cord-cutters could be empowered by Google's little dongles.

— Dan Jones, Site Editor, Light Reading Mobile

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DanJonesLRMobile
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DanJonesLRMobile,
User Rank: Light Sabre
8/5/2013 | 5:57:33 PM
re: Chrome Cuts: Refurb Apple TVs Drop to $75
Also, did anyone manage to grab one of these? They were sold out everywhere by the time I started to look for one.
DanJonesLRMobile
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DanJonesLRMobile,
User Rank: Light Sabre
8/5/2013 | 3:22:00 PM
re: Chrome Cuts: Refurb Apple TVs Drop to $75
How do the cable companies battle against this? If its not Chromecast then something is coming along to enable widespread cord-cutting. Is it time to get serious about ala carte channel offerings?
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