CeBIT Debate: LBS

Industry experts will be discussing one of the hottest topics in the mobile services sector -- the introduction of location-based services -- at the CeBIT tradeshow.

The event will take place on Saturday, March 15th, between 10:00 and 11:00, at the Network Information Center in Hall 15, Stand 14. Attendance is free of charge.

The discussion will focus on how mobile operators are moving towards the provision of services that use various types of location-based technologies, what those services are (and might be in the future), and why they might be of interest to mobile phone users. Are these services in demand by consumer and business mobile phone users? Or is this a technology-led strategy looking for an audience?

The moderator will be Ray Le Maistre, Unstrung's European Editor.

The speakers will include: Background

As they continue to construct their 3G networks and determine the relevant applications and business strategies for the next generation, so the world's mobile operators need to maximize their revenue opportunities from existing networks by developing and marketing new types of services. One of the options is the development and delivery of services based on the location of a customer -- for instance, someone in a busy street may receive text messages about discount offers from shops on that street.

But there are many issues surrounding such services, including privacy, standards, the type of location technology being deployed, the role of the user's device, the revenue model for the operator -- and, importantly, whether mobile phone customers actually want such services.

Background Reading

  • Guide to Wireless Location Technology
  • Wireless Location Technologies
  • Agilent Claims Location Technology Advance
  • doodah 12/5/2012 | 12:26:47 AM
    re: CeBIT Debate: LBS This talk, or any 3G speculation, would be better constructed as a BOF at a Science Fiction convention.

    Please ... the bogus example of text messages or coupons being tossed to individuals as they walk around town is ridiculous. People hate spam on their email accounts ... they certainly won't like it on their mobiles.

    The only real value in LCB is for emergency purposes, to locate me when I'm in trouble.

    Doo dah day
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