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AT&T Touts SDN Push, Seeks Talent

Carol Wilson
12/16/2014

AT&T is pledging to make its network 75% software-driven by 2020, beginning with a very active 2015, according to a blog by John Donovan, senior executive VP of technology and operation.

The year-end posting, which you can find here, recaps a busy year at AT&T Inc. (NYSE: T) and an even busier year planned ahead. Among other things Donovan touts are AT&T's Network on Demand self-service app, which debuted in Austin, Texas, this year and its work to virtualize its DNS, network analytics, data platforms and edge routers. (See AT&T Brings User-Defined Network to Austin Businesses.)


Zoom in on carrier SDN strategies in our SDN section here on Light Reading.

It's interesting that, in addition to the bold 2020 promise and some bragging about AT&T's leadership position and its accomplishments this year, Donovan also throws in an appeal to talented folks to join AT&T, and a link to its current jobs openings.

I think that's one major takeaway not just from this AT&T blog but from the industry in general in 2014: Talented people are needed here.

One major reason for blogs such as this one, which is positioning AT&T's leadership on key fronts, is to attract that talent and assure forward-thinking folks that the company is a destination employer. Of course, blogs can't compete with salary, benefits and opportunities, but they do make a very public point about what's changed -- and still changing -- at AT&T.

— Carol Wilson, Editor-at-Large, Light Reading

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cnwedit
cnwedit
12/16/2014 | 1:49:02 PM
Re: finding talent
I think it is going to be THE battle for service providers in the coming years.
TeleWRTRLiz
TeleWRTRLiz
12/16/2014 | 1:39:17 PM
Re: finding talent
I wrote about the war for talent on The New IP yesterday. Competition for talent is going to be big in 2015 and beyond.
dbushaus
dbushaus
12/16/2014 | 1:01:16 PM
finding talent
The issue of finding talent came up over and over in the Forum's Digital Disruption sessions last week. It's only going to get more difficult as large enterprises like the big oil and gas companies become their own mobile operators -- as Brian Baird of Anera (formerly of Sasktel) pointed out. In one panel discussion, Fred Feisullin from Sprint suggested that network operators should be partnering with universities to drive new educational programs, which I think is a great idea.
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