Virtuapedians Get Something for Almost Nothing

The Pediatrician Denise Culver, Online Research Director 6/14/2017

Smart companies -- and smart employees -- tend to steer clear of anything that's advertised as being free. Because as anyone experienced in business can attest, nothing in life is free.

But when you can get advertising for your company, its products and your employees for an investment of nothing more than a small amount of time -- on two award-winning websites -- it deserves at least thoughtful consideration.

Because that's what is found through participation in Virtuapedia, which has grown in a short time to include more than 1,680 companies and 1,750 products that make up all things related to virtualization.

It's easy to find out if your company already is part of Virtuapedia by simply searching for the company name in the bar at the top of any page. If you search and don't find it, and your company has anything to do with virtualization, complete the document found on Get Listed about your company and its products and email it to [email protected].

Why should you take the time to become part of Virtuapedia? Consider:

Every new company listing and product listing becomes a permanent part of the database and is searchable by company name, product name and taxonomy. The taxonomy is a list of specific functions (analytics, application enablement, cloud models, etc.) that companies and products perform. Users -- known as Virtuapedians -- search Virtuapedia hundreds of times to look for new vendors and products. If your company isn't represented, you won't be considered.

Every new company listing is featured on the homepage of Virtuapedia, alerting users to your new listing.

There is no limit to the number of products you can list on Virtuapedia. That means there is no limit to the number of products that users can search for when using the site for purchasing decisions.

Every new product listing is featured on the homepage of Virtuapedia, alerting users to your new listing.

You can advertise your relationships with the more than 430 industry organizations and standards bodies represented on Virtuapedia.

Once your company is listed, your employees can make your listing even more valuable. Each employee who takes the 45 seconds to register for Virtuapedia and chooses to be in the Directory of People is featured on the homepage of Virtuapedia, as well as on the homepage of Light Reading. That means Light Reading visitors are exposed to your company name -- advertising that costs you nothing more than 45 seconds of each employee's time -- repeatedly for every one of your employees who register on the site.

If your company already is listed in Virtuapedia, you can use that form to update information about the company and add products. Any new products will be featured on the site homepage. Likewise, your employees have the same opportunities to help your company gain additional recognition on Virtuapedia and Light Reading.

— Denise Culver, Director of Online Research, Heavy Reading