Can Telcos Rule TV Everywhere?
TV Everywhere is a highly complex issue, maybe even akin to herding cats. I certainly wouldn’t want the job of getting all of the required players on board, not to mention finding the right technical solution.
It makes me wonder though: Are telcoTV providers better positioned to embrace and implement TV Everywhere? Even though the current iteration of TV Everywhere is being led by the traditional cable industry, telcoTV providers lack the long institutional video legacy of their cable competitors. Such institutional legacies often get in the way of paradigm-shifting behavior, like that represented by TV Everywhere. Just ask the traditional telco industry about VoIP or naked DSL.
TelcoTV providers are looking for differentiation: Does embracing TV Everywhere (or something like it) more quickly give them an edge? The two largest telcoTV providers in the U.S. also possess a very attractive enabler of TV Everywhere -- vast mobile broadband networks -- an asset currently missing from the cable fold.
Cynics may argue that big telcos are certainly no bastions of innovation and enjoy controlling as much of the market dynamics as anyone. They might also point to the moves from companies like Comcast, which have built up an impressive number of digital media assets like thePlatform and Fandango -- certainly not representative of a company that has its head in the sand concerning the move to digital distribution of video.
Those are valid arguments. But in the high-stakes game of "winning the hearts and minds" of high-paying video and broadband subscribers, don’t be surprised if telcos co-opt the TV Everywhere concept for their own advantage.
— Bernardin Arnason, Managing Partner, Pivot Group , and Chairman, TelcoTV 2009
Interested in learning more on this topic? Then come to TelcoTV 2009, the telecom industry’s premier event for the exploration of a comprehensive entertainment convergence strategy, to be staged in Orlando, Fla., November 10-12. For more information, or to register, click here.