Calix is upping its Carrier Ethernet 2.0 game, launching "solutions" rather than products aimed at helping its customer base get into two key markets more quickly: advanced Ethernet services and LTE backhaul (See Calix Intros CE 2.0, LTE Backhaul Access Gear.)
The access gear maker also is hoping to expand its customer base with this new approach to include more competitive service providers, wireless ISPs, and fiber wholesalers. Calix Inc. (NYSE: CALX) is hoping it can show service providers how to capitalize on the new classes of service available via CE 2.0 to create more differentiated services for businesses and wholesale companies.
"They need to be able to take an over-subscribed dumb pipe and turn it into a highly specified broadband service with agreed-to levels of resiliency and reliability that weren’t available to be sold before, and that will open up a new set of revenue opportunities," says Geoff Burke, senior director of corporate marketing for Calix.
The example Burke cites is a health-care facility that can use one level of SLA and CoS for its medical imaging, another for its telepresence, and a third for its best-effort email and Internet access.
The access gear-maker is offering two "solution sets" which combine advanced monitoring and management software with expansions to the Calix E-Series access gear and beefed-up consulting services to help service providers jump on new business opportunities more quickly.
Calix has upgraded its Compass software with a new Service Verify application that feature more proactive treatment of Service Level Agreements (SLAs), Burke says. Network operators can use that to upsell new features to existing business customers. The long-term goal of most network operators is to create a multi-service access network that can support residential, business, and wholesale services such as mobile backhaul, regardless of whether the physical medium is fiber, copper, or wireless, Burke says (See Calix Gets SaaS-y Wth Customer Service.)
The two new "form factor" additions to the E-Series add things such as automated provisioning that lets services be turned up in hours or minutes versus weeks or months, Burke promises. By supporting CE 2.0 and advanced timing across multiple powering options, the new additions are designed to support more nimble networks, and also feature hardening for deployment in new, less environmentally friendly places.
— Carol Wilson, Editor-at-Large, Light Reading