Cablevision Shows Off Interactive Ads

Cablevision Systems Corp. (NYSE: CVC)'s ad sales team will be busy this week, showing off a suite of interactive ad units that it hopes will help to keep local ad sales buoyant despite the down economy.

Cablevision employees will be meeting with 85 media buyers over the next three days to demo interactive ad capabilities, including its newest ad unit, called "Optimum Select."

The Optimum Select interactive ad unit allows brands to market their products direct to consumers with a call to action overlay that opens up to enable free offers or discounts sent to a subscriber's home address.

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— Ryan Lawler, Contentinople