The Bauminator

Podcast: Can live sports save pay-TV?

Light Reading Senior Editor Jeff Baumgartner joins the podcast to discuss the state of streaming video services and why they're eating away at pay-TV subscriber numbers.

In addition, Baumgartner discusses new streaming services such as Paramount+, whether live sports can keep pay-TV alive, and what other features are keeping pay-TV subscribers from cutting the cord. Live sports still have a huge draw – nearly 6 million people in the US tuned in to watch the Super Bowl this year, according to CBS.

"I think [live sports] is pretty important and one of the last things keeping the pay-TV bundle together," says Baumgartner. "But, we're seeing a lot of change even in that area. CBS All Access and Paramount+ will have a lot of live sports content in addition to everything else. Amazon has the Prime Video service and they've had a lot more live sports through that service."

While these streaming services provide wide variety in terms of content, cost is becoming a bigger issue as streaming services are becoming more expensive and gradually creeping toward similar pricing structures when compared to pay TV.

You can find all of Light Reading's editorial and custom audio programs on Apple Podcasts, SoundCloud or Spotify.

— Kelsey Kusterer Ziser, Senior Editor, Light Reading

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