Something's up at Orby TV

The discussion is no longer about offering a low-margin OTT-TV service out of Comcast's footprint, but about generating scale for a broader platform supported by a much more diverse economic ecosystem.

Days after the prepaid satellite TV service halted new service activations, Orby TV's website is active again, promoting a cut rate on one-room installs.

The streaming video service is preparing a yet-to-be priced add-on that will provide access to shows in 4K, allow subs to download shows, and provide unlimited streams at home.

The 'sports-first' virtual MVPD has about 545,000 subscribers and is preparing to enter the online sports betting market in a big way.