Media giant picks AWS as its preferred broadcast cloud provider.

December 8, 2020

1 Min Read

SEATTLE – Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), and ViacomCBS (NASDAQ: VIAC) announced an agreement that makes AWS the preferred cloud provider for ViacomCBS's global broadcast media operations.

As part of the strategic agreement, ViacomCBS will migrate operations for its entire broadcast footprint, which spans 425 linear television channels and 40 global data and media centers, to the world's leading cloud – one of the first such large-scale transformations in the media and entertainment industry. The migration will enable ViacomCBS to drive greater efficiencies and cost savings, simplify access to content for its licensing partners, and reliably deliver new viewing experiences to consumers by broadcasting and streaming content on any device.

ViacomCBS will leverage AWS's industry-leading infrastructure and comprehensive cloud capabilities, including serverless, containers, databases, media services, analytics, and machine learning, to build a cloud-based broadcast and media supply chain operating model. This new cloud-based hub will help the broadcaster spin up new channels faster, dynamically assemble live content to optimize delivery over any distribution channel, add image and video analysis to applications, and automate workflows.

ViacomCBS plans to use AWS Elemental media services as well as AWS machine learning technologies, including Amazon Rekognition (AWS's service that adds intelligent image and video analysis to applications) and Amazon SageMaker (AWS's service for building, training, and deploying machine learning models), to quickly scale video processing resources, automate workflows, and predict audience preferences. These capabilities will aid ViacomCBS in producing and streaming dynamic content and enabling efficient national and local news distribution on CBSN, CBS News's 24/7 digital streaming service.

AWS
ViacomCBS

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