NCTA Trademarks '10G'

The NCTA, CableLabs and Cable Europe have formally introduced "10G" as the brand they'll affix to the cable industry's push to create and support HFC networks capable of delivering symmetrical speeds of 10 Gbit/s.

That 10Gig focus, a clear counter to the hype around 5G that will be evident at CES this week, centers on Full Duplex DOCSIS, an annex to DOCSIS 3.1 that will support 10Gbit/s speeds, as well as distributed access architectures that will help to pack capacity on the HFC network and reduce network latencies.

We'll forgive any sudden bouts of deja vu. Much as it did with 'tru2way' in 2008, and 'Gigasphere' in 2014, the cable industry will use the '10G' brand to label the push toward next-gen networks that can deliver symmetrical speeds of up to 10 Gbit/s.
We'll forgive any sudden bouts of déjà vu. Much as it did with "tru2way" in 2008, and "Gigasphere" in 2014, the cable industry will use the "10G" brand to label the push toward next-gen networks that can deliver symmetrical speeds of up to 10 Gbit/s.

According to this blog post by WK Tan, VP & GM of Intel's Connected Home Division, this emerging technology is also being recast as 10 Gigabit Full Duplex DOCSIS, or 10G FDX. He also identified Comcast, Cox Communications and Charter Communications as Intel Corp. (Nasdaq: INTC)'s "early partners" with respect to 10-Gig tech. Intel's Tan said his company is also teaming with long-time DOCSIS technology partner MaxLinear Corp. on cable gateways and network infrastructure products that deliver 10-Gig speeds on HFC.

The NCTA – The Internet & Television Association , the Washington, D.C.-based cable lobbying group, said it has trademarked 10G, and is teaming it with the tagline: "The Next Great Leap for Broadband."

Update: Monday's announcement refers to 10G as an NCTA trademark, but the organization clarified that the application has been filed and the trademark is pending. Per the US Patent and Trademark Office, there is a live 10G trademark that was first filed in January 2005 and owned by the original registrant, Limited Liability Corp. Per that filing, the trademark was established for "[c]ustom designing of electronic equipment for controlling and monitoring heavy construction equipment, namely, engine controllers, displays and telematics linking on-board communications devices with remote networks to track vehicle location and performance."

Today's announcement also confirms Light Reading's report last week that the cable industry would tout 10G at this week's CES tech-fest in Las Vegas. (See Cable to Tout '10G' at CES.)

The industry is putting a global push behind the effort, as CableLabs counts members around the globe, and Cable Europe represents members in Europe. Today's announcement also included supporting quotes from operators, vendors and organizations from around the globe, including Arris Group Inc. (Nasdaq: ARRS), Charter Communications Inc. , Comcast Corp. (Nasdaq: CMCSA, CMCSK), Cox Communications Inc. , Liberty Global Inc. (Nasdaq: LBTY), Rogers Communications Inc. (Toronto: RCI), SCTE-ISBE, Shaw Communications Inc. , Taiwan Broadband Communications, Telecom Argentina and Vodafone Germany.

Per the announcement, several operators, including Comcast, Charter, Cox, Liberty Global Mediacom and Midco, among others, are "implementing the 10G initiative." Lab trials are underway and field trials are set to start in 2020.

"Early technology trials have been very promising and will mature very quickly this year," Arris CEO Bruce McClelland said in a statement.

"There's no better place to introduce the 10G initiative than CES -- the world's largest showcase of current and future technologies," added Pat Esser, president of Cox.

Cable operators have not outlined their specific plans for 10G networks, but industry estimates hold that US MSOs have deployed speeds of 1 Gbit/s (in the downstream direction) using D3.1 to about 80% of the domestic market, up from just 5% in 2016.

Expect a few more details to emerge on Wednesday (January 9), when execs from NCTA, CableLabs and Comcast and other service providers join a panel at The Four Seasons Hotel here called "The Future of the Broadband Network."

— Jeff Baumgartner, Senior Editor, Light Reading

Jeff Baumgartner 1/23/2019 | 1:39:12 PM
Re: US Trademark Laws Hi Dave, 

I've been remiss in responding to you earlier. Thanks for the heads up on that link and the mention that the database is in need of some updating. 

And it was a reminder to me to go back...Just ran by the USPTO today and do see that NCTA was indeed successful in getting '10G' trademarked -- 




I also noticed that there are some other 10G-related marks now live: 

-'CableLabs 10G Certified' & '10G Certified' (filed originaly by CableLabs) 



-'10G Ready' and 'CableLabs 10G Ready' (also originally filed by CableLabs) 



 Best, Jeff

Clifton K Morris 1/10/2019 | 6:13:35 PM
Re: US Trademark Laws It may need to be registered as a Service-Mark. But sure, the US has a lot of “odd laws” like these. For example, and in every state Im aware, you can’t form or register a company name with the word “bank” in it unless you are a legit financial institution. This didn’t prevent SoftBank.
Clifton K Morris 1/10/2019 | 6:08:35 PM
Wayne Gretzky “Skate to where the puck is going to be”.
davidgrantaustin 1/10/2019 | 10:39:10 AM
Re: US Trademark Laws JB,

1.) Your link to the USPTO posted is missing the "h" in http://, however, the link is invalid even after adding the h as it is session / state specific. Anyone can search the "TESS" database for "10G" using the Basic Word Mark Search. Here is a link that is non-state specific to offer readers: http://tmsearch.uspto.gov 

2.) USPTO database just needs to be updated to remove mention of 10G trademark being LIVE as it was abandoned in 2007 per Serial Registration number 78546508 and is classified as DEAD. The logos and registration company (LLC) are the same as the 78978239 serial number you are referring to.

Best regards,

Jeff Baumgartner 1/7/2019 | 7:04:28 PM
Re: US Trademark Laws We'll see if you have a point there. I noticed that a 10G  trademark for NCTA is not listed in the USPTO database. Today's announcement clearly refers to 10G as an NCTA trademark, but they clarified, after i asked, that they've filed the application and the trademark is pending. In the meantime, I did find that there's already a live trademark out there for 10G...held by someone other than NCTA. I've updated the story to reflect . JB 
briansoloducha 1/7/2019 | 3:41:40 PM
US Trademark Laws Hasn't "10G" been in common use in the communications industry for like 15 years at this point describing transponders that could do OC192 and 10G LAN PHY / 10G WAN PHY? How could this possibly be trademarked?
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