Q&A: SCTE CEO Mark Dzuban on Cable-Tec Expo & the Road Ahead

Light Reading: How are things shaping up registration-wise [last year's Cable-Tec Expo in Denver drew 8,800 registered attendees.]? Are you on track with your goals?

Dzuban: We are on track with the trend. This last week is a pile-up. Registration at the desk is generally a long line and we've done a lot of work to shorten that by improving the automation of registration. I think we're on target for what we have traditionally seen.

Boost your understanding of cable's pioneering virtualization efforts, examine early trials and pilots and look at what comes next. You're invited to attend Light Reading's Virtualizing the Cable Architecture event, a free breakfast panel at SCTE/ISBE's Cable-Tec Expo on October 23 in Atlanta.

Light Reading: Let's talk a bit about the future of the show itself. Next year we'll be in New Orleans [where SCTE will be celebrating its 50th anniversary, by the way], and you have plans for it to be in Philadelphia (in 2022) and Washington, DC (in 2025). Other than those instances, the show will be either in Denver or Atlanta. Talk a bit about that strategy and why it makes sense to put more focus on those two cities?

Dzuban: What's important there is the support we have for looking at a sustainability path [for the event]. The ten-year plan [SCTE will reveal more detail about that next week] is basically asking: What is the cost to present an expo in a market, what markets are most attractive to attendees and exhibitors?

We're adapting to the market. In the ten-year plan, it's making sure that we're in the right market, and the two markets where we're going to be ending up the most frequent are Atlanta and Denver. It's also where the most local cable operations and engineering reside and are venues that can support the 8,000 to 10,000 attendees that we generally see.

Light Reading: As we near the finish line for 2018, what is your top priority heading into 2019?

Dzuban: Every year is dependent upon the previous year to build the foundation. This year we made a major investment in IT infrastructure to support Cortex [SCTE's technical training program based on current science and cognitive thinking]. We were asked by the cable community years ago to develop training and development infrastructure to drive measurable training results in association with CableLabs. Cortex has a lot of value and we want to start building that out, now that we have the IT infrastructure built.

— Jeff Baumgartner, Senior Editor, Light Reading

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