Altice USA Exec: We're a 'Challenger Brand'

Co-President and COO Hakim Boubazine says Altice USA's view as a 'challenger brand' extends to the company's technology strategy and how the operator will evolve the cable network, the advanced services it will deliver over that network, and with respect to its partnerships, including its MVNO deal with Sprint.

Jeff Baumgartner, Senior Editor

November 27, 2018

8h 33m View

Co-President and COO Hakim Boubazine says Altice USA's view as a 'challenger brand' extends to the company's technology strategy and how the operator will evolve the cable network, the advanced services it will deliver over that network, and with respect to its partnerships, including its MVNO deal with Sprint.

About the Author(s)

Jeff Baumgartner

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Follow him on X and LinkedIn.

Baumgartner also served as Site Editor for Light Reading Cable from 2007-2013. In between his two stints at Light Reading, he led tech coverage for Multichannel News and was a regular contributor to Broadcasting + Cable. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

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