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Widevine's Protection

Phil Harvey

12:00 PM -- Widevine Technologies Inc. is in the business of content protection, but on its media page, as of this writing, the DRM software vendor displays:

For a company that builds its brand on "protecting premium content", it's a shame to see that Widevine feels entitled to treat the media's product with such disrespect.

In our case, the company copied the article page, our style, Javscript libraries, etc., and hosted the whole deal on their site.

Not only is it an explicit violation of our terms of use, but it causes other problems for us as well. For instance, it confuses search engines and makes them think that the same content is on both sites. When that happens, folks seeking independent coverage of DRM and other topics might be instead sent to Widevine.

We've contacted their public relations agency, Ruder Finn, and the company is said to be fixing the problem. But my point is that what Widevine has done here is irritating, dishonest, and stupid.

More stupid than anything else, given their branding and the business they're in. But pretty irritating, too, given how aggressively the company seeks coverage from news agencies and blogs.

– Phil Harvey, The Editor, Light Reading

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User Rank: Light Beer
12/5/2012 | 3:41:13 PM
re: Widevine's Protection
Got a call from Matt Cannard, Widevine's VP of marketing, who was extremely nice and apologetic about how the company had been using news articles on its site.

Cannard says he didn't know that Widevine's marketing/PR group was handling the company's press clips that way. He said Widevine is fixing the story links now. He added that they'll go the extra step of making sure the redirect links (from the articles Widevine had pinched and was hosting itself) are fixed so that they send traffic to the appropriate news agencies when clicked on.

All in all, his was the exact response I was hoping for and Matt's to be commended for stepping up.

* * *

After we talked a bit, Matt reminded me of Widevine's announcement this week -- a technology improvement that allows content creators to deliver secured content, using one content protection scheme, to Windows Media, Silverlight and Adobe Flash players.

That's certainly not as much fun as the DRM-free world I'm wishing for, but a one-stop shop is definitely a step in the right direction.
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