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Web 2.0 @Work

Phil Harvey

2:30 PM -- A report published today on Internet Evolution pours a big bucket of cold water over the hype surrounding Web 2.0 technologies. The truth: Few enterprises are deploying Web 2.0 technologies, and not that many have found today's new Web widgets to be useful to their businesses.

I reckon the companies themselves are to blame. Social networking is time consuming but can be extremely useful. The problem is, most companies don't like to share information across departments, let alone invite collaboration on ideas from the outside world.

Silicon Valley dorks will pretend as if wikis and blogging are somehow going to make companies smarter. Usually, they end up helping competitors and journalists.

So, yes, Web 2.0 doesn't work at work very well. Not yet. And the companies are to blame, but only because they're doing their jobs and trying to stay competitive.

— Phil Harvey, Barely Managing Editor, Light Reading

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Pete Baldwin
Pete Baldwin
12/5/2012 | 2:59:49 PM
re: Web 2.0 @Work
Yes, there's definitely a culture shift that's needed if a company wants to start using Web 2.0 collaboration. Territorialism doesn't pay off any more. I'm sure it's a struggle.

In some ways, I think the jury's still out on whether corporate Web 2.0 will be just a fad. Internal wikis sound nice, but like any Web site, they might look silly in three years if people stop updating them.
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