RA'ANANA, Israel -- Orca Interactive (LSE: ORCA - News), a global market leader in developing middleware and applications for IPTV, announced today that Orca's IPTV middleware -- RiGHTv(TM) -- has been deployed by Open Technologies, a leading Russian system integrator of complex information services for Sibir Telecom, one of the largest telecommunication operators in Russia.

The first phase of the deployment covers the Novosibirsk branch of Sibir Telecom with an expansion planned within the limits of this federal district this year.

Utilizing Orca's RiGHTv middleware as part of the end-to-end solution provided by system integrator Open Technologies, Sibir Telecom's IPTV service includes high quality broadcast television, electronic programming guide (EPG), radio channels, video on demand, network PVR and time shifted TV. In the future, the services will be expanded to include interactive games and information services that will be integrated into the service using Orca's Service Delivery Platform (SDP) architecture. RiGHTv allows Sibir Telecom to scale the solution as they grow, while providing a telco grade, customized solution from the first day. The advanced IPTV service will provide Sibir Telecom with a significant advantage over the traditional cable television competitors in Novosibirsk.

"Sibir Telecom requires service flexibility and high quality," said Sefy Ariely, vice president of sales and marketing, Orca Interactive. "RiGHTv is designed to support millions of subscribers with the high quality expected from a carrier grade solution. Orca's tool set for system integrators, which includes the RiGHTv SUI SDK, has enabled Open Technologies to develop and deliver a customized IPTV project and UI according to Sibir Telecom's unique requirements."

Orca Interactive Ltd.