Fresh off its Cable Show floor debut last week, LG Electronics Inc. is making further inroads in the service provider market. (See LG Show Off Its Cable Credentials.)
The consumer electronics giant has announced that it will offer a free electronic program guide to all hotels that have purchased LG Pro:Centric television sets. The program guide service is independent of any pay-TV partnership, and it supplements other Pro:Centric applications that provide information about hotel amenities to guests.
LodgeNet Interactive Corp. has been the king of the hospitality market for years, but the company recently suffered through bankruptcy proceedings and only emerged from Chapter 11 reorganization in March. That leaves the door open for competitors like LG, which may be looking to take advantage of LodgeNet's financial misfortunes.
Comcast Corp. also recently adopted a more aggressive posture towards the hospitality market. In May, the MSO’s business services unit signed a deal with a management firm covering seven hotels in the greater Chicago area and Ann Arbor, Mich.
Under this deal, Comcast is providing triple-play services to about 1,000 hotel rooms in the Midwest. Although it was a small win, it was significant because the hospitality market has not been a traditional target for most cable operators. (See Comcast Snares Hotel Deal.)
LG's program guide solution, meanwhile, requires a Pro:Centric server installed on site, and includes an administrative interface for remote management. The company says its free EPG can save a 500-room hotel up to $9,000 in licensing fees every year.
— Mari Silbey, Special to Light Reading Cable