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Cox & NDS: BFFs

Jeff Baumgartner

3:10 PM -- Cox Communications Inc. and NDS Ltd. continued their interactive television mating dance today, announcing a deal that makes NDS the MSO's "prime integrator" for tru2way. (See NDS Nabs Cox Tru2way Contract.)

No dollar amounts were shared, but this latest deal follows the one last week in which Cox tapped NDS to port a boatload of legacy interactive apps over to tru2way. About this time last year, NDS and Cox hooked up to develop a new, fancy interactive programming guide/navigation system that we're still hoping to actually bear witness to someday. (See Cox Puts NDS at Heart of Tru2way Plan and NDS Navigates Its Way Into Cox.)

Cox, which recently left the TVWorks LLC joint venture with Comcast Corp. (Nasdaq: CMCSA, CMCSK), said it expects to starting switching on tru2way-based services this summer. (See Cox Severs Ties to TVWorks.)

As for NDS's enhanced role in that, the company will handle the "management and implementation" of the Cox tru2way system, including the headend and set-top box components. (See NDS Nabs Cox Tru2way Contract.)

— Jeff Baumgartner, Site Editor, Cable Digital News

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