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Cisco Webs Up Its UI

Jeff Baumgartner

9:55 AM -- DENVER -- SCTE Cable-Tec Expo -- If you haven't guessed it by now, IPTV is no longer a four-letter letter word among cable folks.

Judging from the central themes and discussions here, MSOs are getting ready to adopt IP video in a big way to take advantage of the technology's interactive and cross-platform properties. (See Comcast Forges 'Excalibur' for IPTV and SCTE Expo: MSOs Prep IPTV Push .)

You can't swing a cat here without hitting some sort of IPTV product that's being marketed to MSOs, or even optimized to hook into the legacy cable environment.

Cisco Systems Inc. (Nasdaq: CSCO)'s got all pieces of the IP video food chain on display here, including a new Web-centric interactive program guide for IPTV set-top boxes, called "Blue," which would be capable, for example, of integrating Facebook and Twitter feeds and other Web apps.

Telcos first, cable later?

There are no deployments for Blue yet, but a Cisco official said the company thinks it will likely get traction with telcos first, since, you know, they're the ones actually doing IPTV right now.

— Jeff Baumgartner, Site Editor, Cable Digital News

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