Video software

Cable Hearts Apple

10:30 AM -- LOS ANGELES -- The Cable Show -- Light Reading Cable contributor Steve Donohue scored an ad-hoc interview here this week with Time Warner Cable Inc. (NYSE: TWC) president and CEO Glenn Britt, and came away with some news.

Apparently you should expect more cable-Apple Inc. (Nasdaq: AAPL) hookups following Comcast Corp. (Nasdaq: CMCSA, CMCSK)'s unveiling this week of an "Xfinity Remote" prototype, a Web-based app that helps viewers navigate the MSO's programming lineup (Comcast's also working on a native app for the Apple iPad). (See To Xfinity... & Beyond!.)

Britt says some of this work ties into "an industry effort with Apple" that involves CableLabs , and that we should expect to see much more of soon. Here's the clip:

— The Staff, Light Reading Cable

sarahthomas1011 12/5/2012 | 4:36:13 PM
re: Cable Hearts Apple

So if it's a cable-wide effort, that means the cable companies will provide all their subscribers with the iPad remote control when they drop off the STB, right??

SteveDonohue 12/5/2012 | 4:36:12 PM
re: Cable Hearts Apple

Wouldn't that be nice! That's a pretty interesting angle -- the marketing potential Apple could have if it teamed up with cable operators to help distribute the iPad and other devices. It would be difficult to pull off, but if Apple and cable operators could come up with a model where they could lease devices like the iPad to subscribers for about $10 per month, or something reasonable, that could make the tablet a mass market product. 

sarahthomas1011 12/5/2012 | 4:36:11 PM
re: Cable Hearts Apple

I didn't think about leasing the iPad, but I guess that is what they do with remotes today. It'd be hard to give it back if you moved or something, since it's so much more than just a remote. But, I guess that's only a good thing for cable. The thought of giving up the iPad would mean a lot stickier of a subscriber base.

Jeff Baumgartner 12/5/2012 | 4:36:08 PM
re: Cable Hearts Apple

If I had to guess, this whole program is probably about bringing cable's video metadata to the ipad platform in order to help speed up app development for things like this Xfinity Remote and, later, TV Everywhere applications. 

 But the idea of an ipad lease program is an interesting one. i wonder if cable might consider that if they ever tried to pursue longer term video subscription contracts so they get the ROI for the Apple hardware. JB

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