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A Tru2way App Store?

Jeff Baumgartner

6:15 PM -- With a tru2way reference implementation (RI) that looks to cultivate a large developer following on the way, U.S. cable clearly has a tru2way app store in mind, right? (See Is Tru2way Ready to Grow Up? )

Well, maybe. Cable certainly wants to see developers create apps beyond legacy ports for video-on-demand and the interactive program guide, but the idea of a tru2way widget and app store is pretty much a future, pie-in-the-sky sorta thought.

Still, a tru2way app store "would be our ultimate scenario," Craig Smithpeters, Cox's executive director of applications, told me when I talked to him about the implications surrounding the upcoming tru2way RI.

But, he added, cable's probably positioned in the nearer-term to make something like that happen with Enhanced TV Binary Interchange Format (EBIF), a less capable interactive platform that can run on cable's entire spectrum of set-tops, not just the more powerful ones that use tru2way. (See Comcast, itaas Tackle EBIF and Canoe Rows Toward Enhanced TV .)

And, as our friends at Contentinople have recently explored, Comcast Corp. (Nasdaq: CMCSA, CMCSK)'s flirtations with Flash in the set-top may have app store-like aspirations, too. (See Could Comcast Build an App Store?, Comcast Offers Glimpse of Flash Strategy , and Can Flash & Tru2way Coexist? )

— Jeff Baumgartner, Site Editor, Cable Digital News

Interested in learning more on this topic? Then come to Cable Next-Gen Video Strategies: Competing in the Three-Screen World, a one-day conference that will take a comprehensive look at the cable industry's attempts to generate revenues and fend off its rivals by deploying next-generation video technologies. To be staged in Atlanta, June 25, admission is free for attendees meeting our prequalification criteria. For more information, or to register, click here.

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