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Video services

Why TelcoTV Still Matters

1:20 PM -- When telcos were initially contemplating a future in video services, YouTube hadn't been invented, TV sets were not Internet-enabled, and mobile video was in demo mode. With the dramatic change in video delivery over the past six years, what began as a competitive thrust against the cable industry has morphed into something very different. So what exactly is TelcoTV today?

In many ways, it's easier to say what TelcoTV isn't. It's no longer just an IPTV service delivered over copper or fiber pipes as part of a triple-play offering. It's often not profitable, and it's certainly not easy.

But the video entertainment market is something telcos can't afford to ignore, unless they want to see themselves becoming the weakest link in the value chain, the commodity item with commodity pricing. Telcos need to step up to the new challenge -- and new opportunity -- that the more diversely competitive market offers.

That's why TelcoTV 2010: Profiting in a Multi-Screen World (November 9-11 in Las Vegas) is a critical event for any and all telcos pursuing video as a core part of their multiservice strategy.

The purpose of this event is to lay out options, explore strategies, and, yes, spell out profitable ways of providing video entertainment services that can serve as a cornerstone piece of a sticky service bundle. The program will include mobile video strategies, ways to capitalize on over-the-top (OTT) video, and practical approaches to partnerships with players you don't yet know in delivering consumer services.

We'd like it to include your best ideas, which is why we have an open call for speakers, which you can find here. Already some of the industry's best and brightest have weighed in -- how about you?

— Carol Wilson, Chief Editor, Events, Light Reading

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