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Video services

Where's My TV Caller ID?

10:30 AM -- I read today that SureWest Communications (Nasdaq: SURW) has launched TV Caller ID in its Sacramento market. (See SureWest Offers Caller ID on TV.) Good for them. Although I was somewhat surprised that SureWest hadn’t launched the service long ago.

SureWest has quite an innovation legacy -- I easily pegged them as an early adopter of TV Caller ID. Wrong. Which leads me to my next question: Where is TV Caller ID for FiOS? For that matter, why does any telcoTV provider not offer TV Caller ID? It seems like such a no brainer to me.

Here you have a traditional telco service that has been adapted for video and delivers considerable incremental value. Yet many telcos do not provide it (although many do), allowing cable (and even DBS) competitors to beat them to the punch with it. That’s a mistake in my view. Telcos should not cede the next-generation version of a traditional telco service to non-telco competitors -- especially one that has proven to offer tangible differentiation qualities. In a marketplace where innovation and convenience are so valued (and potentially profitable), why would you let your non-telco competitor be perceived as the innovator of telco features?

Now maybe there is some legitimate technical reason why some telcoTV providers are slow to implement TV Caller ID. If so, I would advocate moving that issue to the top of the priority list. I say that as an industry analyst and as a current FiOS customer. After all, I don’t want to get up during the game to see who is calling any more than a Cox Communications Inc. or Comcast Corp. (Nasdaq: CMCSA, CMCSK) subscriber does.

— Bernardin Arnason, Managing Partner, Pivot Group , and Chairman, TelcoTV 2009


Interested in learning more on this topic? Then come to TelcoTV 2009, the telecom industry’s premier event for the exploration of a comprehensive entertainment convergence strategy, to be staged in Orlando, Fla., November 10-12. For more information, or to register, click here.


Larry, Monkey 12/5/2012 | 4:02:33 PM
re: Where's My TV Caller ID?

Yet another case of "if we can do it, we'll do it; and you'll buy it because we tell you to."


Anybody out there hasn't got Caller ID on his phone? You'd rather have an obtrusive box blocking the action on the screen (yes, I know, in the commercial, the ball is conveniently going into the basket at the right of the screen out of the way of the ID alert), than move your lazy ass all the way to the telephone?


Move the phone closer to the TV.


When, oh when, will my TV start serving beer? Sandwiches would be nice as well...

pivotmedia 12/5/2012 | 4:02:32 PM
re: Where's My TV Caller ID?

Check the facts. Many service providers don't charge for the service. It's a value add for having phone and TV services. Some do charge.


As for being a lazy ass - this is America buddy! We all have the right to be couch potatoes if we want. Even lazy ones!


Oh yeah - the beer and sandwiches is coming - T-commerce is not too far off.

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