The problem? No one that I know of is creating truly mobile content. If they are, maybe I'll meet them at CTIA in 10 days.
I'm calling truly mobile content a genre of programming, built for mobile devices, that has real relevance to your current location. It's place sensitive, if you need a marketing word for it.
Truly mobile content is not Seinfeld on a mobile device. It is video content filmed with more close-ups, produced to play on tiny screens, with slower refresh rates. It is served up when and where you need it, and, best of all, there's no telling where the money will come from to fund such an effort.
The world of truly mobile content is dangerous territory, for sure, but it can't be any more of a Hail Mary than all the attention that's been heaped on IPTV's mythical interactive programming potential.
There are a lot of nearly truly mobile content, but nothing that takes into account all the characteristics I've noted above. Some examples include:
- TurnHere makes great Internet videos about cultural hotspots. In reality, they're usually scary, run-down, horribly overrated neighborhoods like Deep Ellum in Dallas. Great stuff, but it's not mobile.
- Walki-Talki provides self-guided audio tours. Cool, but it's not on-demand based on my location.
- Kyte has lots of user-generated content about lots of locations, events, and restaurants. But the content is user-generated. So it remains a great mechanism for sharing your experiences, but not a sure thing for getting quality content on-demand that's relevant to your location and interests.
- Nearly the same story with Google's Dodgeball, and other mobile social efforts like (deep breath) Dopplr, Rummble, Socialight, Whrrl, and Zyb. They're all about meeting friends at the mall and such. Nothing specific to a truly mobile video experience.
— Phil Harvey, Editor, Light Reading