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Verizon Hits the 3DTV Gridiron

1:50 PM -- Verizon Communications Inc. (NYSE: VZ)'s apparently done letting cable and DirecTV Group Inc. (NYSE: DTV) siphon all the fun and energy from the 3DTV hype engine. (See Report: 3DTV Not Ready for Prime Time.)

The telco, which has already blasted cable's earlier 3DTV efforts, plans to kick off this season with 3D coverage of the Sept. 2 pre-season game between the New York Giants and the New England Patriots at the New Meadowlands Stadium in East Rutherford, N.J. Verizon claims it'll mark the first NFL game to be broadcast in the 3D format for television. (See VZ Offering Giants-Pats Game in 3D.)

Perhaps this will give football fans (or at least the few who have 3D-capable TVs) reason to watch what should be a yawner of an exhibition game that will for the most part feature second- and third-stringers and walk-ons, and maybe a brief glance at his royal highness, Tom Brady.

Verizon is hosting 3DTV viewing parties at the Giants stadium, as well as at the Pats home at Gillette Stadium in Foxborough, Mass. -- you know, in case watching the live game in natural 3D isn't enough. For those who don't have 3DTVs or aren't at those locations on the day of the game, the telco is also showing the tech off at two sports bars -- Slate Bar in Manhattan, and Snookers in Providence, R.I.

Verizon is setting itself up to be in position to tee up more live 3DTV events. Verizon's FiOS1 is producing the 3D broadcast, and offering it on FiOS Channel 834 to subs in New York, New Jersey, Massachusetts, and Rhode Island.

In case you're wondering, Max Headroom will not be calling the game or providing color. That honor will go to Spero Dedes, Howard Cross, and Kimberly Jones.

The telco's 3DTV football coverage follows its offering of two 3D baseball broadcasts in July and carriage of 3D programming from WealthTV. (See Verizon Spreads Some WealthTV in 3D and Yankees Net, DirecTV Recover From 3DTV Glitch.)

— Jeff Baumgartner, Site Editor, Light Reading Cable

Jeff Baumgartner 12/5/2012 | 4:27:04 PM
re: Verizon Hits the 3DTV Gridiron

If you're able to combine that experience, you'll have to let us know what 6D is like. But be careful, you may be at risk of a Scanners-esque head explosion. JB

shygye75 12/5/2012 | 4:27:04 PM
re: Verizon Hits the 3DTV Gridiron

I'd better stay away -- I'm not sure that's covered under our health plan.

shygye75 12/5/2012 | 4:27:04 PM
re: Verizon Hits the 3DTV Gridiron

So people who waste their time to attend a meaningless, third-rate event but who are well enough connected to have access to the supersuite that will feature the 3D telecast will be able to experience all this nonexcitement in ... 6D?

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