Verizon Hits the 3DTV Gridiron
The telco, which has already blasted cable's earlier 3DTV efforts, plans to kick off this season with 3D coverage of the Sept. 2 pre-season game between the New York Giants and the New England Patriots at the New Meadowlands Stadium in East Rutherford, N.J. Verizon claims it'll mark the first NFL game to be broadcast in the 3D format for television. (See VZ Offering Giants-Pats Game in 3D.)
Perhaps this will give football fans (or at least the few who have 3D-capable TVs) reason to watch what should be a yawner of an exhibition game that will for the most part feature second- and third-stringers and walk-ons, and maybe a brief glance at his royal highness, Tom Brady.
Verizon is hosting 3DTV viewing parties at the Giants stadium, as well as at the Pats home at Gillette Stadium in Foxborough, Mass. -- you know, in case watching the live game in natural 3D isn't enough. For those who don't have 3DTVs or aren't at those locations on the day of the game, the telco is also showing the tech off at two sports bars -- Slate Bar in Manhattan, and Snookers in Providence, R.I.
Verizon is setting itself up to be in position to tee up more live 3DTV events. Verizon's FiOS1 is producing the 3D broadcast, and offering it on FiOS Channel 834 to subs in New York, New Jersey, Massachusetts, and Rhode Island.
In case you're wondering, Max Headroom will not be calling the game or providing color. That honor will go to Spero Dedes, Howard Cross, and Kimberly Jones.
The telco's 3DTV football coverage follows its offering of two 3D baseball broadcasts in July and carriage of 3D programming from WealthTV. (See Verizon Spreads Some WealthTV in 3D and Yankees Net, DirecTV Recover From 3DTV Glitch.)
— Jeff Baumgartner, Site Editor, Light Reading Cable