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Upchuck TV?

5:20 PM -- LAS VEGAS -- 2009 International CES -- If one is to believe all the hype out here in gadgetland this week, one might think that 3D is the hot, new, "next" thing for video, whether it's viewed in the home or at a digital cinema of the not-so-distant future.

As we mentioned, 3D television was one of the topics Sony Corp. (NYSE: SNE) chairman and CEO Sir Howard Stringer hit on at his keynote, serving the audience up with a few short clips and trailers to show this new technology in action. It was pretty impressive stuff for the few moments I had a chance to experience it. (See Sony Keynote: Tru2way Denied.)

But, according to some folks I talked to today, 3D may not be all that when viewed over a long, persistent period. Two people who kicked over to the Paris hotel last night to watch the BCS championship game reported that they started to feel a bit woozy from the experience -- and it wasn't from enjoying too many libations.

I've only experienced 3D in short spurts, so I can't say yet if such sickly experiences are just a mere aberration or a longer term problem that the TV guys need to be wary of… and can't be solved by providing a free barf bag with every set of 3D specs. You know, just in case.

Regardless, Michael Lee, the chief strategy officer of Canadian MSO Rogers Communications Inc. (NYSE: RG; Toronto: RCI), isn't all that impressed with 3DTV. The technology, he tells Cable Digital News during a quick timeout on the show floor, "is an indication that engineers have run out of things to work on."

And it raises a question about whether 3DTV is set to become a real game-changer or simply destined for the novelty bin.

— Jeff Baumgartner, Site Editor, Cable Digital News

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