As we mentioned, 3D television was one of the topics Sony Corp. (NYSE: SNE) chairman and CEO Sir Howard Stringer hit on at his keynote, serving the audience up with a few short clips and trailers to show this new technology in action. It was pretty impressive stuff for the few moments I had a chance to experience it. (See Sony Keynote: Tru2way Denied.)
But, according to some folks I talked to today, 3D may not be all that when viewed over a long, persistent period. Two people who kicked over to the Paris hotel last night to watch the BCS championship game reported that they started to feel a bit woozy from the experience -- and it wasn't from enjoying too many libations.
I've only experienced 3D in short spurts, so I can't say yet if such sickly experiences are just a mere aberration or a longer term problem that the TV guys need to be wary of… and can't be solved by providing a free barf bag with every set of 3D specs. You know, just in case.
Regardless, Michael Lee, the chief strategy officer of Canadian MSO Rogers Communications Inc. (NYSE: RG; Toronto: RCI), isn't all that impressed with 3DTV. The technology, he tells Cable Digital News during a quick timeout on the show floor, "is an indication that engineers have run out of things to work on."
And it raises a question about whether 3DTV is set to become a real game-changer or simply destined for the novelty bin.
— Jeff Baumgartner, Site Editor, Cable Digital News