Video services

U-verse Hits a Million

DALLAS -- AT&T Inc. (NYSE: T - News) today announced that AT&T U-verse(SM) TV has reached its 1 millionth customer. The subscriber milestone comes less than two and a half years after AT&T Mobility and Consumer Markets introduced the only 100-percent Internet Protocol (IP) TV service offered by a national service provider.

IP technology enables state of the art features and functionality, and integration across TV, broadband, wireless and home phone services. Since its market introduction, U-verse TV has received industry acclaim for customer satisfaction, service excellence and innovation. AT&T U-verse TV ranked "Highest in Residential Television Service Satisfaction in the North Central, South, and West Regions," according to the J.D. Power and Associates 2008 Residential Television Service Provider Satisfaction Study(SM). Industry analyst group Frost & Sullivan named AT&T U-verse the 2009 North American Consumer Communications Service Product of the Year, and U-verse Total Home DVR was recognized with a 2008 TelcoTV Vision Award for Service Provider Innovation.

AT&T U-verse TV has been deployed in 79 major markets across 16 states, where policy makers have enacted forward-looking policy through legislation, municipal support and other decisions to encourage investment and competition by streamlining the process for providers to enter the video marketplace. The deployment of AT&T U-verse is rapidly introducing competitive choice and next- generation services to more consumers.

"Reaching this milestone, in this short time period, further validates our video strategy and shows that we're providing customers with a better choice and a better experience than cable," said Ralph de la Vega, chief executive officer of AT&T Mobility and Consumer Markets. "We're using our all-IP U-verse platform and our wireless assets to give customers what they want, in a way that no one else can."

AT&T Inc. (NYSE: T)

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