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The Cable Show 2010: News Roundup

With The Cable Show officially kicking off tomorrow in Los Angeles, there was plenty of news to be had on travel day, much of it hitting the topics outlined in our cable confab "hot list."

  • Has the term Enhanced TV Binary Interchange Format (EBIF) grown on you yet? If so, too bad.

    If you are partial to "SelecTV," then it's all good, because that's going to be the consumer brand the domestic cable industry will wield to promote ITV services and adoption. Cross-MSO advanced advertising initiative Canoe Ventures LLC is leading the charge, with help from other industry organizations, including the Cable & Telecommunications Association for Marketing (CTAM) , CableLabs , and The Cabletelevision Advertising Bureau (CAB) . (See Cable Picks 'SelecTV' as ITV Brand.)

    Branding ITV

    The name plays off the "Select" button on remote controls, which is typically the one customers have to press to partake in cable's interactive TV apps. Its origins are also tied to the Optimum Select brand Cablevision Systems Corp. (NYSE: CVC) has been using for its own interactive ad campaigns. Canoe will manage the new SelecTV brand for use by "certified cable television providers." (See Cablevision Eyes T-Commerce Launch in 2010.)

    Don't worry too much about ol' EBIF, a name that the industry has been talking about casting aside since late 2008. (See 'Abel Cable' .) The EBIF name will continue on in tech circles, much as the OpenCable Application Platform does today despite the debut of the tru2way brand in January 2008. (See Cable's 'tru2way' Play .)

  • Jim Dolce's new baby, Verivue Inc. , announced that Shaw Communications Inc. has deployed the firm's flagship Flash-centric video switch, the MDX 9200, in support of a video-on-demand (VoD) expansion in Vancouver, Edmonton, Calgary, and Winnipeg.

    But you knew about some of those details already, since Light Reading Cable reported it almost five months ago. (See Verivue Tech Gets a Toehold at Shaw .)

  • There's been a Vividlogic sighting! About five months after SeaChange International Inc. (Nasdaq: SEAC) swooped in to buy the set-top software firm, VividLogic announced the commercial availability of a tru2way middleware product that it said represented an "optimized" version of the OpenCable Application (OCAP) reference implementation that CableLabs released last year. (See Alticast, Rovi Demo IP-Enabled Tru2way, SeaChange Snags VividLogic for $12M, Is Tru2way Ready to Grow Up? , and CableLabs: 'Hundreds' Have Downloaded Tru2way Reference Stack.)

    According to VividLogic, its tru2way software integrated with CableLabs's implementation has been integrated with the Intel Corp. (Nasdaq: INTC) Media Processor CE family and the Broadcom Corp. (Nasdaq: BRCM) 7420 system-on-chip, and will be ready for CableLabs certification testing by June 2010 on both chip platforms.

  • As we mentioned earlier in our show preview , tru2way and IPTV will be key drivers at this year's show. Alticast Corp. and Rovi Corp. claim to be hitting both topics with a demo of a Rovi-made tru2way guide with "IP-based video tuning features" running on Alticast's tru2way middleware stack. (See Cable Show 2010: The Hot List.)

    That description leaves quite a bit to the imagination, so we'll try to stop by and see exactly how IPTV is being applied to the tru2way environment in this instance.

    Here's a sampling of other deals and demos that flowed in on the eve of the show:

    — Jeff Baumgartner, Site Editor, Light Reading Cable

  • paolo.franzoi 12/5/2012 | 4:36:42 PM
    re: The Cable Show 2010: News Roundup

     


    Perhaps package it with Whip Inflation Now buttons?


     


    seven


     

    shygye75 12/5/2012 | 4:36:42 PM
    re: The Cable Show 2010: News Roundup

    SelecTV also was the name of an over-the-air pay TV service that launched somewhere back during the Ford Administration. Let's hope the brand enjoys more success this time around.

    Jeff Baumgartner 12/5/2012 | 4:36:42 PM
    re: The Cable Show 2010: News Roundup

    Wow, that does go back a ways, proving that fashion and brands tend to shimmy back into fashion.   Technicolor (née Thomson) is back, too!  What's next? A new line of tru2way-powered  Admiral televisions?  JB

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