If you are partial to "SelecTV," then it's all good, because that's going to be the consumer brand the domestic cable industry will wield to promote ITV services and adoption. Cross-MSO advanced advertising initiative Canoe Ventures LLC is leading the charge, with help from other industry organizations, including the Cable & Telecommunications Association for Marketing (CTAM) , CableLabs , and The Cabletelevision Advertising Bureau (CAB) . (See Cable Picks 'SelecTV' as ITV Brand.)
The name plays off the "Select" button on remote controls, which is typically the one customers have to press to partake in cable's interactive TV apps. Its origins are also tied to the Optimum Select brand Cablevision Systems Corp. (NYSE: CVC) has been using for its own interactive ad campaigns. Canoe will manage the new SelecTV brand for use by "certified cable television providers." (See Cablevision Eyes T-Commerce Launch in 2010.)
Don't worry too much about ol' EBIF, a name that the industry has been talking about casting aside since late 2008. (See 'Abel Cable' .) The EBIF name will continue on in tech circles, much as the OpenCable Application Platform does today despite the debut of the tru2way brand in January 2008. (See Cable's 'tru2way' Play .)
But you knew about some of those details already, since Light Reading Cable reported it almost five months ago. (See Verivue Tech Gets a Toehold at Shaw .)
According to VividLogic, its tru2way software integrated with CableLabs's implementation has been integrated with the Intel Corp. (Nasdaq: INTC) Media Processor CE family and the Broadcom Corp. (Nasdaq: BRCM) 7420 system-on-chip, and will be ready for CableLabs certification testing by June 2010 on both chip platforms.
That description leaves quite a bit to the imagination, so we'll try to stop by and see exactly how IPTV is being applied to the tru2way environment in this instance.
Here's a sampling of other deals and demos that flowed in on the eve of the show:
- Ericsson Demos TV Tech at Cable Show
- URC Launches DTA Remotes
- Mixed Signals Scores Suddenlink Deal
- Applied Broadband Meters D3 Data
- TWC POPs For Biz Services in Dallas
- ADB Shows Off 3DTV
- GLDS Touts Billing Deal Momentum
- Rovi's 'Passport' IPG Stamps Cable Deals
- Sigma Systems Adds EBIF Support