Swisscom Launches IPTV
Swisscom is no longer limiting its offerings to access and transport services such as broadband Internet, fixed-line or mobile communications. Its aim is to set new standards in the marketplace by offering integrated services. Bluewin TV is part of this new integrated product range and is turning Swisscom into a distributor of television and film content as well as a new challenger in the television market. The trend towards pure IP-based services is unstoppable. Swisscom is actively driving and supporting this innovative push in Switzerland. With the rollout of Bluewin TV, Swisscom is embracing a new technological trend that will change the consumption of television content.
Swisscom AG (NYSE: SCM)