Video services

Sparring Over Start Over

Now that Time Warner Cable Inc. (NYSE: TWC)'s Start Over is off to a promising start, some cable tech vendors are jumping all over themselves to claim the credit for making it happen.

In the latest sign, Motorola Inc. (NYSE: MOT) recently put out a press release boasting that its new On-Demand Solutions unit is powering the launch of the popular Start Over time-shifting video service, which Time Warner introduced in South Carolina last fall and has since expanded to cover at least three other markets around the country. Motorola made the claim based on its recent acquisition of Broadbus Technologies, which has indeed helped Start Over get off the ground.

But, as Motorola conveniently neglects to mention, its new Broadbus cub isn't the only video-on-demand (VOD) vendor responsible for making Start Over's digital video recording technology work. Two other VOD vendors have also contributed heavily to Start Over's early success, namely the Cisco Systems Inc. (Nasdaq: CSCO) Scientific-Atlanta (S-A) division (through its own recent purchase of Arroyo Video Solutions and Concurrent Computer Corp. (Nasdaq: CCUR) In fact, Cisco's S-A proudly displays an Emmy award that it earned for its role in Start Over at its suburban Atlanta headquarters.

So much for Motorola's little VOD boast.

— Alan Breznick, Site Editor, Cable Digital News

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