LONDON -- Three-screen video-on-demand enabler On Demand Group today announced the launch of a TV subscription video-on-demand (SVOD) movie service over SFR Neuf’s network to add to the transactional video-on-demand (TVOD) service launched in January 2010.

Working with major Hollywood studios, the SVOD service will allow SFR Neuf viewers to watch a selection of movies for a monthly subscription. Content is processed and delivered from On Demand Group’s London content factory, with many new titles added to the library each month. The SVOD and TVOD services will reach more than two million homes with blockbusters and classic library titles, all on-demand with full DVD-like functionality to pause, rewind and fast-forward whenever subscribers want.

On Demand Group’s new French specialization supplies to one the world's most advanced VOD markets. According to Screen Digest research, two-thirds of French TV homes are VOD enabled, largely represented by IPTV-based offerings reaching nearly 40% of homes. “Over the last two years On Demand Group have stepped into close partnership with more and more of the European nations’ largest IPTV and cable service providers,” said Tony Kelly, CEO, On Demand Group. “Many of these providers realize they don’t have to go it alone to make a revenue line with on-demand services. They recognize the security and opportunity in On Demand Group’s winning formula of specialized service management, technical and operating capabilities to bring the world’s most valuable video content to any consumer device, and to maximize buy rates and customer satisfaction.”

On Demand Group (Nasdaq: SEAC)