SCTE Looks at 3DTV
The 3D project has been assigned to the Society's Digital Video Subcommittee (DVS), which will lead cable-specific activities but will also lean on 3D work already underway at the Society of Motion Picture and Television Engineers (SMPTE) and the Consumer Electronics Association (CEA) .
SCTE has not said when it expects to decide whether the Society will take this beyond the examination stage and pursue a full-fledged standard. However, the subcommittee is scheduled to start 3D project discussions at its meeting next month, according to SCTE VP of standards Steve Oksala.
3D was a hot, hype-filled topic at last month's Consumer Electronics Show in Las Vegas. In addition to big-screen movie demos during Sir Howard Stringer's Sony Corp. (NYSE: SNE) keynote and a 3D simulcast of the BCS championship game at the Paris Hotel, the floor was full of TV models and prototypes that rendered movies and games in 3D format.
The SCTE wants to see if a 3D standard is even necessary, but recall that not all cable guys are that fond of the technology. Rogers Communications Inc. (NYSE: RG; Toronto: RCI) chief strategy officer Michael Lee told Cable Digital News at CES that the emergence of 3D video "is an indication that engineers have run out of things to work on." Was he kidding? (See Upchuck TV?)
— Jeff Baumgartner, Site Editor, Cable Digital News