In a chart accompanying the report, we assumed a scenario where, among other things, someone's content would help Revver serve $5,000 worth of online ads.
In our scenario, we assumed no marketing, no link sharing, nothing. Just upload and sit back and wait.
That worked for our editorial purposes, but in real life, that almost never happens.
As pointed out in our profile of the company, Revver pays an additional 20 percent when any video is shared by a Revver member -- even the jobber who uploaded it in the first place. And that's on top of the typical Revver split, in which advertising proceeds are split 50/50 with content creators.
So we should make it clear that in our report, we assumed some stuff that would have automatically limited a content creator's ability to earn some bread.
Here's what a Revver exec sent our way, to help broaden our view of what's possible using the service:
The 20% [sharing reward] is a reward for bringing traffic to the video - whether it's on the user's site, shared via P2P, or if it's an affiliated link back to the Revver site.Bottom line: Revver's model, to date, still relies on click-throughs, so you only get a percent of the ads people click on. That will change in the future as the company tries other ad models.
So in your example, if it's just an upload and wait… you're right, it would just be the 50/50 split.
But there's also the potential that they could be making [more]… by somebody sharing their content on one of our affiliate sites. So it comes out to:
- Scenario 1: View on Revver (non affiliated link) - 50% creator / 50% Revver
- Scenario 2: View on creator's site - 60% creator + sharer / 40% Revver
- Scenario 3: View on Revver sharer's site - 20% sharer / 40% creator / 40% Revver
But it is worth knowing that by uploading a video, embedding it on your Website, and sharing it with others, you can increase your earning potential by a pretty amount. In our humble example, if all the clicks went your way, you'd get a full $3,000 -- not just the $2,500 we listed.
It's confusing, I know.
— Phil Harvey, Math Idiot, Light Reading