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PV Fuses Media

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LAS VEGAS -- The new MediaFusion™ content management and delivery platform from PacketVideo Corporation (PV) puts the user at the center of media services to create truly compelling and personalized user experiences. PV is demonstrating MediaFusion-powered music and video applications here this week at the Cellular Telecommunications Industry Show.

The MediaFusion platform, first introduced as an on-device portal for rich media services late in 2007, has evolved to include complete music, music store, interactive live TV and video experiences, all of which can be operator-customized and user-personalized.

Improving the User Experience, Creating New Service Business Models “We’re rapidly moving to a place where the user is the center of media services, controlling and modifying their media environment to suit their individual needs,” said James Brailean, Ph.D., CEO and co-founder of PacketVideo. “With so many rich media services now available in the mobile universe, we addressed the need for streamlining the user experience by unifying services into a single user interface, and creating an end-to-end platform for multiple business models.”

In a separate release:

LAS VEGAS -- The recent upgrade of TELUS’ mobile music service in Canada features a first for mobile customers – the ability to sideload protected music tracks from a personal computer (PC) to mass market Java phones. The PC software and Java music client on the phone were both developed by PacketVideo Corporation (PV) based on its patented SDC DRM digital rights management technology.

Previously, sideloading of protected music had been limited to higher-end phones based on operating systems such as Symbian, Microsoft Windows Mobile or Qualcomm’s BREW. The new solution from PV supports the broad base of Java-enabled handsets in the market, enabling TELUS’ current music phones and supporting upgrades to many of its older models as well.

Users of the service now have the option of downloading songs from the TELUS-branded music store to their PCs or directly over-the-air to their mobile phones. As part of this service upgrade, PV is also hosting the TELUS music store based on PV’s MediaFusion™ music platform. MediaFusion, a white-label server-client solution for rich media applications, supports both purchase and subscription business models. TELUS is using MediaFusion’s content management back-end, which includes digital rights management, automatic content injection and end-user license vaults as well as the storefront for web and mobile access.

“The upgraded TELUS mobile music service represents the state-of-the-art for Java phones. Users benefit from increased access to their content when and where they want to enjoy it,” said PacketVideo CEO James C. Brailean, Ph.D.

PacketVideo Corp.

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