PureVideo Unveils Search
The charts provide users with comprehensive coverage on hot topics and the chance for serendipitous discovery. We quickly learned that users would devour and create more video content than any one site could categorize or publish, said Greg Morrow, President and Co-founder of PureVideo Networks. Existing options for discovering video or searching for specific footage are simply not that good. Weve taken the best ideas of Web search coupled with the best ideas we've learned as a video publisher, to create this very user-friendly search engine. Part of a wider strategy to diversify the parent companys offering in video, PureVideo Search represents just one of many new ventures PureVideo Networks is considering for the future. From Erik Hawkins, CEO and Co-founder of PureVideo Networks, Our strategy has been to leverage the best of two emerging online video business models video utility and video publishing. Utilities, especially free ones, are powerful traffic aggregators, while published and programmed media destinations retain consumers and generate revenue. By combining the two, weve opened the gateway for traffic while maintaining our ability to offer value to our audience and our big brand advertising partners. Both GrindTV.com and StupidVideos.com will take advantage of the PureVideo Search engine to help power broader web search returns for their combined six million unique users. PureVideo Search will also provide PureVideo Networks with important trend data about broadband video consumption. This reporting will help drive future strategic thinking around content, product, and business development, as well as investment in future content verticals and utilities. Based in El Segundo, CA, PureVideo Networks is a leading publisher of user-generated and original content, dedicated to the promotion of compelling video and the people who produce it. Funded by Softbank Capital, the Company owns and operates video websites StupidVideos.com () and GrindTV.com (), which stream a combined 60 million videos to six million unique visitors a month. Announced in October as part of a wider strategy to offer PureVideo Networks back-end technology to the public, the Company launched its first Web utility, PureVideo Search (s first meta search engine for video.